After taking a beating for comments he privately wishes he never made and from conservative critics he wishes he could muzzle, Mitt Romney and his campaign are settling on a rescue plan to show more of him – in ads, speeches and campaign appearances. A big focus, according to campaign officials, will be on Romney talking a lot more about how his ideas will help regular Americans who remain deeply suspicious of him…

A campaign official said: “In a lot of the current survey data, there’s a desire among the electorate to know more about Mitt in terms of how he would lead. Over the next six weeks, the campaign is going to provide a lot more of that” – in ads, in speeches and on the stump…

Rather than talk about the broader economy, Romney will increasingly talk about his plans in terms of the effect on families, the aides said. This started before the Republican convention, when he boiled his 59-point plan for the national economy down to a five-point “Plan for a Stronger Middle Class.”