Having refused to get on the “campaign shake up” bandwagon when Rupert Mourdoch and Jack Welch were claiming a shake up needed to happen, count me in now. Like it or not, spin it or not, put your head in the sand or not, attack me as the messenger or not, the very simple truth is that Mitt Romney has failed to close any deal with the voters and his message is so muddled no voter really knows what they are getting.

Consider last Friday’s economic news. The Romney campaign has let every North African nation distract them from reminding voters of that data. Even the North African mess has rendered the Romney campaign a rudderless messaging mess. His message is not selling. His ads are not very good. He has hundreds of staffers in Boston and I’m guessing too many cooks in the kitchen.

Several weeks ago, based on conversations with people more attuned to Team Romney than myself, I suggested Stu Stevens might be in over his head or too busy selling himself to sell Mitt Romney. In the past few weeks, I’ve confirmed that more and more Republican donors are also concerned with Stu Stevens.