Wine maker Bodegas Ruberte have even launched an Ecce Homo vintage to cash-in on the story.

A statement on their website said: “Some works remain unchanged over the years. Others, such as Ecce Homo, are interpreted to write a new chapter in its history.

“A story that is part of the land of Garnacha, and that inspires the creation of a wine, whose freshness and boldness combined with more traditional processes to reveal the pleasure that newfound taste”.