“You’ve got a few very wealthy people lining up trying to purchase the White House for Mr. Romney,” said Plouffe on ABC’s “Good Morning America.” “We’re going to have to have everybody out there who wants the president to continue to a second term to step up and help the campaign.”

After seeing Romney and the Republican National Committee outpace Obama for two straight months, the president’s campaign is pressuring donors to intensify their fundraising efforts.