How many people are going to see this cover in passing? How many doctor’s offices, waiting rooms, barber shops, (Black and otherwise) and other places where free copies of Newsweek go to die will this cover sit for months, perhaps all the way to election day?

And How many of those people who are too busy to read the story inside will see this cover on a magazine called NEWSWEEK without reading Andrew Sullivan’s piece and think Obama has come out as Gay?

I’m betting an awful lot.