As the campaign kicks in, Obama is increasingly calling out the media’s lack of gravitas, though he’s willing to hold his nose if a lighter-weight outfit is really nice to him or offers access to a choice audience.

“No wonder that faith in our institutions has never been lower, particularly when good news doesn’t get the same kind of ratings as bad news anymore,” the president told students at Barnard College in Manhattan on Monday. “Every day you receive a steady stream of sensationalism and scandal and stories with a message that suggest change isn’t possible.”

Then he went on “The View.”…

In the larger sense, however, Obama’s exasperation with modern journalism, like his contempt for modern politics, is rooted in his disappointment with the current state of its practitioners — and it’s only grown since the blush has faded on the media darling’s historic victory in 2008.

“He likes The New York Times,” a onetime Obama press adviser told POLITICO. “They are serious. He thinks the rest of you guys aren’t. He was the kind of guy who would buy the Sunday Times and spend all day reading it.”