Obama’s style of running for reelection has taken its toll. “The Greek columns are now in ruins,” says Steve Law, who heads American Crossroads, the Republican super-PAC. He was referring to the makeshift columns erected on the Denver stage where Obama delivered his acceptance speech in 2008. Obama’s “ham-handed” campaign has wiped out his “last shred of brand equity.” He’s descended to the lowest common denominator. He’s a Washington pol.

Yet Democrats continue to cite Obama’s likability as a political strength. Indeed, it once was. But no more. In the recent bipartisan Battle-ground Poll, nearly one-quarter of voters said they like Obama personally but disapprove of his policies. But here’s the rub: Sixty-eight percent of those voters said they won’t vote for Obama, and another 20 percent said they’ll “consider” someone else. Only 6 percent said they plan to vote for him.

“For the Democrats to focus on the likability factor at the current time, however, largely appears to be fool’s gold,” insists GOP pollsters Ed Goeas and Brian Nienaber.