“It’s all talk. You can say whatever you want, but it’s not about saying what everyone wants to hear, it’s about doing it,” says Troy Knapp, interviewed in the ad. The ad targets the Heartland: Each of the people who share their stories of economic hardship in the video are from Iowa, a battleground state in the election.

“‘Hope and change’ has not been kind to millions of Americans, but they still believe in this great country and deserve a leader who believes in them,” a narrator announces, as the Romney for president logo appears on screen.