Nance maintains that if voters could see Romney worshiping, and observe him as a leader of his church, it could go a long way in helping people connect with him. “His religion isn’t the issue- he’s the issue,” says Nance. “At some point you need to be honest about who you are. He has an authenticity problem. People don’t get him. They don’t feel that they know the guy.”…

“What I find disturbing,” said one Romney adviser who asked for anonymity, “are the exits polls where people said they could only vote for someone who shared their religious faith.” According to this adviser and others, Christian conservatives feel that electing a Mormon president would further legitimatize the lay religion founded nearly 200 years ago, when many of them see it as a false religion…

If there was ever a time for Romney to publicly reveal his inner Mormon, this is it. The political season has seen not one, but two Mormon candidates vying for president. The Broadway musical “Book of Mormon” remains a huge hit. The church has just come off of a multi-million dollar ad campaign in 12 cities to debunk long held negative perceptions about the church. The two-year push featured the upbeat personal stories of Mormons in television spots, on billboards and on the side of buses…

Bruce Merrill, a senior research fellow at the Morrison Institute at Arizona State University who was raised a Mormon, believes that the key to Romney’s success in the general election may lie in his being as specific and as open as possible about his faith. “It’s who Romney is and he can’t really be himself without showing who he is,” says Merrill. “It’s more than a religion- it’s a subculture, a way of life. Mormons socialize together, they do business together, and they raise families together. [Avoiding it publicly] just perpetuates the view that he’s distant.”