MJ Henshaw, a 27-year-old Mormon who works on Capitol Hill, senses that the Mormon community is increasingly considered “normal – that we’re not some weird cult.”

“Mitt Romney has helped a lot, and there have been Mormon people on ‘American Idol’ like David Archuleta, Elizabeth Smart … More and more members of the church have been in the media, and I think people are starting to realize that stuff happens to us in the same way,” said Henshaw.

“No press is bad press,” she added. “Even the negative press helps – it forces people look into it more and figure out, well, is this true or not?”

Romney’s campaign certainly isn’t alone in the Mormon limelight. The Broadway musical “The Book of Mormon,” the HBO TV series “Big Love” and the popular “Twilight” books written by Mormon author Stephanie Meyer, as well as the members of the LDS community who have appeared on reality TV shows like “American Idol” and “So You Think You Can Dance,” are all responsible for creating a national buzz about the Mormon moment.