“I think Romney has a problem with this whole negative stuff,” Brabender said.  “One is that he’s gotten Newt Gingrich awfully mad.  And I don’t know if I’d want Newt Gingrich mad at me.”

“But number two is that Romney is starting to come across as a bully,” Brabender continued.  “Everybody understands that he has all these friends who can write big checks and they hide behind a super PAC, and they run negative ads.  And that comes across as the rich kid who shows up showing you all the toys he has and then, when you’re not looking, takes yours away.  And I think that that starts to smell bad to people when they see a candidate that’s going to run that type of relentless, negative barrage and feels that’s the best way to get elected.”