The poll shows Obama’s job approval rating among white voters at just 33 percent, and his approval with Hispanic voters at 46 percent. Obama trails Romney by 21 points among white voters, 55 percent to 34 percent, and only holds a one-point lead among Hispanics, 46 to 45 percent.

Back in 2008, Obama won 42 percent of the white vote against John McCain in Florida; his level of support has dropped eight points since then. Even more stark is the president’s 11-point slippage with Hispanics (he won 57 percent of the state’s Latino vote against John McCain).

Obama’s carefully-tailored message focused on fighting for the working class seems to have fallen on deaf ears in the Sunshine State, at least so far.