Speaking at the Automotive News World Congress event on Tuesday evening at the 2012 Detroit Auto Show, Girsky was keen to point out that while the Chevrolet Volt missed its 10,000 car sales target for 2011 by 2,329 vehicles, it didn’t mean the Volt was a flop.
“I think it’ll be May or June before we know whether this thing really has legs,” he said. “We are prepared for if it does.”…
Although sales figures are lower than GM first predicted, many of its first-time Chevrolet customers are making the switch from other luxury brands just because of the plug-in hybrid.
According to Girsky, the median income of the average Volt buyer is around $175,000. Given the high ticket price of the 2012 Chevrolet Volt, that’s hardly surprising.