2. Stars Must Stop Insulting the Customers
Class. That’s what the customers are looking for in their stars, class. George Clooney could be a star and was on his way, but then he started insulting the 60-plus percent of customers who dared disagree with his obnoxious politics. Julia Roberts was the biggest star in the world until she did the same. Harrison Ford blew his image in too many ways to count, Russell Crowe can’t stop being a jerk, and Mel Gibson couldn’t control his ugly demons. Tom Hanks was universally beloved as a well-known Democrat by all of us. Not so much, though, after he called WWII a war of terror and racism.
Politically and morally, most of your customers are right-of-center. But the good news is that we don’t care how our stars vote or even if they advocate for this cause or that politician. But when you insult us and trash who we are, our faith and country — that’s crossing a line that’s awfully difficult to return from. Goodwill doesn’t just matter when it comes to the face of your industry; it is everything.
Let me ask you Hollywood leftists this: would you buy Charmin if Mr. Whipple called you an anti-American, crybaby, Marxist hippie loser? Of course not. And yet, your spokespeople do this to over 60% of your customers at least three times a week.