Nielsen data were used to identify the most-watched prime time reality shows on cable among the 12 to 17 demographic in 2011, which included MTV shows “Jersey Shore,” “Real World,” “Teen Mom 2,” and “16 and Pregnant.” Analysts then analyzed the content on the most recent full season of each show, logging the language and context of the language used.
Here are their bombshell findings:
— Only 24 percent of what females said about themselves was positive across all shows combined.
— Positive dialogue between females focused on their appearance, sense of accomplishment and emotional resilience.
— While terms men used for each other were often viewed as complimentary (e.g., big man, dawg, superhero, McGyver, winner), women used far more degrading language when talking about other females (e.g., rodent, skank, trash bag, trick, ho and much worse).