Despite HuffPost continuing to grow since its purchase, the advertising sales revenue has not been able to sell inventory at the level needed to support the organization. Part of the problem reportedly is that the sales team, lead by search advertising veterans has been unable to convince advertisers that they need to pay a premium cost to be on HuffPost and other AOL properties.

To make things worse, TechCrunch, the mainstay of the online media and technology industry, has shrunk since its purchase by AOL from over 2M monthly visitors to less than 1M (Source: Compete.com) Michael Arrington has publically expressed displeasure with having to work for Huffington, and even gone as far to criticize AOL as “pathetic.”

AOL seems to now be desperate to find either a buyer, or at least a long term solution to solve their issues.