A growing number of airline passengers, labor unions, and advocacy groups, however, say the new procedures–a choice of full-body scans or what the TSA delicately calls “enhanced patdowns”–go too far. (They were implemented without much fanfare in late October, amid lingering questions (PDF) about whether travelers are always offered a choice of manual screening.)

Unions representing U.S. Airways pilots, American Airlines pilots, and some flight attendants are advising their members to skip the full-body scans, even if it means that their genitals are touched. Air travelers are speaking out online, with a woman saying in a YouTube video her breasts were “twisted,” and ExpressJet pilot Michael Roberts emerging as an instant hero after he rejected both the body scanning and “enhanced patdowns” options and was unceremoniously ejected from the security line from Memphis International Airport.