Major caveats: This offer could be more of a PR stunt than anything else. Gaining some media coverage for this could be a great way to, say, get a lot of free advertising for a new site that Taylor, Richie, and Avid Life wanted to launch. It’s unclear if Perez is interested in selling his site. And without knowing what Perez’s role post-sale would be, it’s hard to say whether the offer is a viable one or not. A year ago, 24/7 Wall Street estimated’s value at $32 million, and that number would presumably be higher now. Then again, such outside estimates of closely held internet companies are notoriously tricky; $20 million could well be more realistic. And while gossip bloggers themselves may be prone to PR stunts, Avid Life is a very real player: It paid $20 million for two years ago.