Ironically, it was the Prohibition that ultimately shaped the American population’s taste for beer. The stronger beer that was the norm before Prohibition gave way to much weaker varieties afterwards, as people had become accustomed to bootlegged brews, which were always watered down for maximum profit.

The Gottfried Krueger Brewing Company capitalized on the reintroduction of alcohol in the United States in short order, introducing their beers in cans rather than bottles in stores in 1935.