Just think about that for a second. Think about how many things have to go perfectly for Liberals to eke out a bare majority.

This leads me to think that their entire edifice doesn’t need a whole lot of demolition to swing the tide. One or two planks ought to do nicely and then the rest of it will collapse under its own weight.

One of those planks is marketing and packaging. The Obama example is a case of horrible content beautifully packaged. Conservatism, on the other hand, is a beautiful message horribly packaged, and if we ever hope to win again we’d better get in this game and right quick.

If you can spare eight minutes, you might this look into how the Democrats use the power of marketing and especially iconography to great effect.