A smart politician rebuffs all invitations to speak about his or her own hurt feelings. It’s not just that such talk sounds whiny and weak, although it does. Much more seriously, such talk betrays a self-involvement that alienates voters almost more than any other personal quality. Through the 2008 election, Barack Obama repeatedly said “It’s not about me. It’s about you.” Exactly so! But Palin’s replies to Ziegler make clear that for her, the election was about her. The next election will be even more so, because she has collected so many more grievances along the way.