“My favorite ad of the campaign was as simple as it could be,” Davis said. “And it started out something like, ‘Long before the world knew of John McCain or Barack Obama, one of them spent five years in a hellhole because he refused early release to honor his fellow prisoners, while the other one wouldn’t walk out of a church after 20 years of the guy spewing hatred towards America,’ And the last line was, ‘Character matters, especially when no one is listening.'” The ad never ran, however, because McCain himself ruled the topic of Rev. Jeremiah Wright, the preacher of Obama’s Chicago church, out of bounds shortly after he locked up the Republican nomination.