“Executives are feeling some trepidation around this,” said Dave Fleet, the head of global digital crisis at Edelman, a consulting firm. “They’re concerned about backlash because they know there’s no way to please everyone.”

Many of the businesses that did make public statements on Friday opted to address the way the Supreme Court’s decision would affect their workers’ access to health care. In some cases they avoided the word “abortion” altogether, perhaps aiming for a more palatable response.

“We have processes in place so that an employee who may be unable to access care in one location has affordable coverage for receiving similar levels of care in another location,” Disney executives wrote in a memo to staff, adding that this included “family planning (including pregnancy-related decisions).”