How TikTok reads your mind

“I think it’s a crazy idea to let TikTok’s algorithm steer the life of our kids,” he said. “Each video a kid watches, TikTok gains a piece of information on him. In a few hours, the algorithm can detect his musical tastes, his physical attraction, if he’s depressed, if he might be into drugs, and many other sensitive information. There’s a high risk that some of this information will be used against him. It could potentially be used to micro-target him or make him more addicted to the platform.”

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The document says watch time isn’t the only factor TikTok considers. The document offers a rough equation for how videos are scored, in which a prediction driven by machine learning and actual user behavior are summed up for each of three bits of data: likes, comments and playtime, as well as an indication that the video has been played:

Plike X Vlike + Pcomment X Vcomment + Eplaytime X Vplaytime + Pplay X Vplay

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