Why Americans fall for grifters

In the film, the reveal results in Rhodes’s downfall. As Kazan put it, “He is unmasked—irretrievably so—before the nation.” In real life, it’s not clear that demagogues are subject to the laws of physics. Trump’s infamous boast that he “could stand in the middle of Fifth Avenue and shoot somebody and I wouldn’t lose any voters”—while intended as a compliment to his loyal supporters—is not so different from calling them trained seals. And, of course, Trump had his own hot-mic moment, the Access Hollywood tape, on which the candidate bragged about grabbing women by their genitals. Many observers, including on the Trump campaign, thought the tape would be the end of his candidacy—surely the public would react as the vox populi did in A Face in the Crowd: “Why, he’s a monster!” “We’ll fix you, jerk.” The Trump campaign took a momentary hit, but the crowd eventually moved on to other distractions and entertainments.

A Face in the Crowd paints an unflattering portrait of the viewing public’s gullibility and distractibility, but it held out hope that the American people could be made to see through a figure like Lonesome Rhodes. Kazan recognized his mistake in retrospect. In the age of mass media, a skilled demagogue like Rhodes can rise to great heights and defy any easy moral arc as long as the public continues to sit back and enjoy the show. In a 1958 letter to Schulberg, Kazan wrote, “We conceived Face in the Crowd as a ‘warning to the American people.’ ” To that end, they made Lonesome Rhodes play the heavy and take the fall, letting the rest of us off the hook. “We should have been showing that LR was us.”