Within days, the tweet — along with many others the campaign had been noticing expressing unbridled enthusiasm for Warren’s policy-heavy approach to her presidential candidacy — prompted the campaign to embrace the nerd-tastic meme. “I got a plan” has become a staple of her stump speech, often drawing loud applause. And Warren fans like Murphy can now purchase “Warren has a plan for that” T-shirts and tote bags from her website.
The bottom-up evolution of the slogan is a source of encouragement for the Warren campaign, perhaps a sign that the former Harvard professor’s policy-heavy bid is breaking through. Since January, she’s rolled out plans to break up tech companies, forgive over $600 billion in student loan debt, enact a 2 percent wealth tax, provide universal child care and more — lapping the Democratic field on both the volume and scope of policy proposals.
She regularly goes into the weeds when taking questions at town halls and sometimes cautions voters that she’s going to “nerd out” for a bit. Some of her supporters see the approach as a way to distinguish her as a heavyweight in a crowded 2020 field. And Warren’s embrace of “I got a plan” has coincided with a rise in her poll numbers over the past two weeks.
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