Sell the New York Times. Now.

It’s not the Ochs-Sulzbergers’ fault that they might not be the best owners for the paper’s future. These days a lot of businesses need more of a financial cushion than a family fortune can provide. Even multi-billionaire Rupert Murdoch saw the sense in selling his film studio this year when he realized he didn’t have the resources to compete with the likes of Disney, Netflix and Amazon.

If A.G. is to renounce the monarchy, who then should be Times king? How then to preserve spirit of the Times? Billionaire Michael Bloomberg has long lusted for the paper. His net worth of $50 billion means makes he could buy complete control of the Times Company ($3 billion) on impulse and never really miss the money. I leave it to Bloomberg and the Och-Sulzbergers to work out the details, but would encourage the financial wizards out there to investigate Felix Salmon’s wacky scheme in which the Times Company would buy Bloomberg (that’s right) to secure the paper’s long-term viability.