Bill O’Reilly’s advertiser exodus is even worse than it looks

Some of the companies that have continued to air commercials during “The O’Reilly Factor” tell The Fix that they want to join the boycott — and will as soon as possible — but have been locked into ad spots they reserved in advance.

Next Day Blinds, for example, ran a commercial during Wednesday’s episode but did not wish to.

“We buy our media quarterly and are constantly monitoring to make sure our buy aligns with our advertising strategy and our target customers,” explained company spokeswoman Katie Henkes. “As soon as we learned about the accusations against Bill O’Reilly, we instructed our media buyer to cancel our advertising on ‘The O’Reilly Factor.’ Unfortunately, our media buyer was unable to impact show.”