It turns out the data is fairly clear: Since Donald Trump announced his candidacy in June 2015, foot traffic to Trump-branded hotels, casinos and golf courses in the U.S. has been down. Since spring, it’s fallen more. In July, Trump properties’ share of visits fell 14% year over year, for instance.
There has been an interesting arc over the last year. Before Trump announced his presidential bid, foot traffic to his properties was steady year-over-year — and maybe even saw a small uptick. After he entered the race, his branded properties failed to get their usual summertime traffic gains. In August 2015, the share of people coming to all Trump-branded properties was down 17% from the year before.
These losses stabilized to single digits for a number of months, but as Primary voting season hit full swing in March 2016, share losses grew again. Trump properties did not get their usual springtime bounce of travelers and locals. March share was down 17% once more.
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