The negative ad proved most effective among voters, according to the analysis, with 44 percent of respondents saying it gave them a more favorable view of Clinton. About the same percentage (45 percent) said it gave them a less favorable view of Trump. The dial tests showed that the portions of the ad featuring Trump clips elicted dramatically negative responses from viewers…
The other two Clinton ads — “Always” and “Quiet Moments” — are positive, biographical commercials highlighting her history of championing children’s causes. The spots drew positive responses, with 45 percent of voters saying that “Quiet Moments” made them view Clinton more favorably. About the same proportion (42 percent) said the same for “Always.”
But, those ads also did little to affect their views on Trump. More than half of respondents said the ads made no impact on how they viewed the presumptive GOP nominee. Plus, roughly 35 percent of respondents said both of Clinton’s positive spots had no impact on their view of the former secretary of State, compared with 25 percent on “Who We Are.”
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