Five reasons Trump could do better than expected in November

But Trump’s success with the media — indeed, his complete control over the media — is thanks to his accessibility and the return on the investment. He makes it easy for the media to cover him. Why cover boring policy discussions when Trump just called someone a fat bimbo? Why spend too much time covering the fat bimbo remarks when he called someone a liar? Why push back on the liar remarks when a fight just broke out at a Trump rally? Why not just cover Trump rallies live, on air, from hours before Hair Force One touches down to the hour after the speech wraps up? It’s easy to cover a candidate like Trump — he has provided nearly non-stop and highly entertaining political content for close to a year now. And people eat it up. Viewers love it. Increased ratings mean increased advertising revenue…

Now maybe journalists’ congenital, liberal bias means that things will change. It could. (But really, do you think these two will change their approach?) And man are those Trump ratings like cocaine. And just like cocaine, journalists will continue to deny they’re using it or will claim they have it under control while getting ever more addicted. Consider how NBC dramatically ended their relationship with Trump last year over remarks he’d made on immigration only to have him host Saturday Night Live a few months later. And last night NBC’s Lester Holt anchored from Trump Tower itself, featuring an interview with Trump. He’s hard to quit.