Romney needs a better brand

Romney doesn’t need more details on economic policy or get more down in the weeds — he needs a memorable economic brand umbrella. It doesn’t need to be as simplistic as Herman Cain’s 9-9-9 plan, but something headed in that direction would be helpful. He should take four or five key existing economic policy points and tied them together in a manner that voters can get quickly and talk about over their back fence or on their front porch or at the water cooler. It needs to be quickly understood and easily conveyed.

Maybe Romney could develop something like a “MASH Plan” (taken from the hit TV series): More innovation, Affordable and Simple Tax structure, Streamlined and Smaller Government, and Halt burdensome regulations. This isn’t perfect or immensely creative, but just a suggestion to give an easy-to-remember brand to an economic plan.