To put that $170 million into perspective, Star Wars Episode I: The Phantom Menace was arguably the most anticipated movie of the last 30 years, if not in the entire history of the film industry. Its first-day take: $28.5 million.

$170 million.
$28.5 million.

Revenge of the Sith would go on to shatter TPM’s first-day total to rake in about $50 million. Which is less than a third of what Halo 3 took in. Halo 3 also beat Spider-Man 3’s record of $150 million on the first day.

Besides the money, there’s the fan base. In its first day, Halo 3 has 1.2 million online users who have already killed off something like half a billion baddies in the game. The usage map spans the globe.

Halo is the new king of all entertainment. And I’ve never played a single minute of Halo, ever. What am I missing?

*Correction: The $150 million for Spider-Man 3 is a 3-day total.