“Think of it as a video version of her Facebook page,” says a source who spoke to Capital NY. I’m intrigued by the new platform she’s going to use:
The channel will be available through Tapp, the digital video service founded by former CNN chief Jon Klein and former NBC Universal entertainment executive Jeff Gaspin. Subscriptions will cost $10 per month…
Palin’s channel will feature video commentaries from the former Republican vice-presidential candidate, discussing current events and political issues…
That said, Rogue is also expected to feature footage of Palin and her family in Alaska, much as the 2010 TLC reality series, “Sarah Palin’s Alaska,” did. (TLC’s parent company, Discovery Communications, is an investor in Tapp.)
It will also have advice and guidance from Palin, such as tips for parents and recipes. There are also tentative plans to have subscribers engage in regular video chats with Palin.
Here’s the Tapp website, although you’ll learn more by watching the clip below than by clicking the link. They’re lining up celebrities to partner with, but not just any celebrities; they want people known for having “super-fans” who hang on their every word, as one of the founders puts it. If you’re going to launch an expensive professional video platform and charge 10 bucks a month for each channel (more than Netflix and Hulu, do note), you need to be very sure upfront that there’s a loyal consumer base of thousands out there who’ll pay to watch. Tapp’s offering a virtual TV studio out of the box; in return, they want celebrities who can offer a devoted audience out of the box. That’s why they approached Palin. And that’s why you’re not going to see “The John McCain Channel” anytime soon.
My question is, how much of each channel’s content will be shot professionally, in studios and/or with pro equipment, and how much will be shot by the celeb himself on cell-phone video a la YouTube? Probably there’ll be a mix — a video version of a Facebook page will presumably include some less formal “posts” — but the two guys who founded the site are former bigwigs at NBC and CNN, so there will assuredly be professional quality to some of it. Maybe even all of it, depending on what they have in mind. That’s why I say it sounds intriguing.
Either way, as amateur cameras get better and video becomes cheaper to produce, eventually every celebrity will have their own professional-looking channel somewhere online, just like nearly all of them have Twitter accounts now. Palin’s ahead of the curve.