Because nothing says “I’m hipper than my opponent” than a cultural reference to … 1994 (via Ann Althouse):

Again mocking Mitt Romney for his proposal to cut public television, Obama added some riffs about the fate of some Sesame Street characters.

“Elmo has been seen in a white Suburban!” Obama told donors in San Francisco.

“He’s driving for the border!”

Except, perhaps, for getting it wrong:

Of course, Simpson rode in white Bronco — driven by friend Al Cowlings — during the famous slow-speed chase through Los Angeles in 1994.

Er … isn’t there something creepy about making jokes about OJ Simpson as part of a presidential campaign?  Especially in California?

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