Via the Free Beacon, which notes that the hard-hitting editors at People have headlined the critical, breaking story of whether Jennifer Aniston would ever get married again as the top story in their print copy this week — although on their website, the top story is headlined, “Grant Show Marries Katherine LaNasa.” It’s a People Exclusive, just like the one the hard-news mag had with that guy who lives in the big mansion in Washington DC last week, who doesn’t warrant a front-page link now. As a measure of just how “equally important” the Aniston engagement is for public policy, it’s also the top story on Entertainment Tonight’s website, too, although they share it with the “equally important” news that Robert Pattinson — “RPatz” for those of us in the know — has unexpectedly resurfaced. Who would have expected a celebrity to do that?
So what will the White House press corps think of Stephanie Cutter’s observation that the RPatz and Aniston beats are “equally important” to their work of covering the leader of the free world? Think that will assuage their concern over getting ignored for the last few months? Er …
great just what we wanted a pop culture office of the president where People Magazine and Entertainment Tonight are beacons of the issues.
— SalenaZito (@SalenaZitoTrib) August 19, 2012
Dina Fraioli had a more humorous take on it:
Next, Stephanie Cutter will be asking Cosmo to print a “Top 10 Sexual Positions in the White House!” Cutting edge journalism. @freebeacon
— Dina Fraioli (@DinaFraioli) August 19, 2012
Oh, let’s not make this any worse than it already is.
This is an awfully strange media strategy for a Democratic White House to take. It has already begun backfiring, as we’ve seen this week. I’m guessing that the tone is about to get considerably more hostile for Jay Carney starting Monday morning in the briefing room, and the explanations more tortuous than ever. And that means that this will get even more entertaining for Republicans than, er, the 7 Things We Learned About RPatz This Week. Meanwhile, the message from Stephanie Cutter (StefCutz) is clear: don’t expect the Celebrity in Chief to suddenly reappear at the White House, doing his job by engaging the reporters assigned to the White House beat.