Anyone with enough business experience knows that the key to keeping customers is to set expectations properly and realistically — and the same holds true for politics. Don’t promise success when you can’t deliver it, and don’t advertise those promises on a wide scale until certainty exists. The NRSC shows how the competition can take advantage when the product doesn’t live up to the hype:
At some point in time, “Recovery Summer” will get its well-earned place among the worst political public-relations drives ever. We usually link it to Gerald Ford’s Whip Inflation Now (WIN) buttons, but this is worse. Ford didn’t promise 500,000 new jobs a month if people wore buttons on their shirts, after all. The only saving grace for the White House is the fact that they made Joe Biden tapdance his way across the country to sell “Recovery Summer” while Barack Obama mainly sat out the summer on vacation.
Every Republican in every district should be asking the voters this question: How WAS your Recovery Summer? Note well the last line of the ad, too.