From the network that brought you the Janet Jackson-Justin Timberlake “wardrobe malfunction” in the middle of a B&D Super Bowl dance number comes a web promo for the children’s holiday classic Frosty the Snowman. Mediate’s Rachel Sklar can barely contain her disgust at the NSFW promo, which uses the Frosty animation to discuss porn, women’s breasts, and sadomasochism. Maybe CBS should have taken its own advice and left this classic untouched:
Yes that’s right: CBS has taken that favorite holiday classic and defiled it with porn, boobs and a pretty clear reference to crabs.
As a promo for Frosty, airing on Dec. 18th, CBS has recut scenes from the animated favorite into two videos, one with audio from the crass, womanizing Barney from “How I Met Your Mother” and the other from the crass, womanizing Charlie from “Two and a Half Men.” As a result, the videos — while awesomely featuring Mediaite fan fave Neil Patrick Harris (as well as the voice of Charlie Sheen) — trade off a pretty funny result for grownups with a pretty sacriligious result for kids. Who, by the way, presumably know how to Google, and thus an innocent search for “Frosty The Snowman CBS” would lead to multiple page one results for Frosty the Promiscuous Potty-Mouth.
If this was a mash-up by a private citizen that would be one thing, but this is an official promo by the network, linking the holiday classic forever with notions of sex in front of a classroom of people and picking up single mothers in the parking lot of Chuck E. Cheese. Yes, I think it’s funny; no, I don’t think it’s a good idea. Really, CBS?
Yes, unfortunately, really. When I was a teenage Dr. Demento fan, there was a hilarious spoof of the “Frosty” song with drug references, but CBS knew better than to use it as a promo for a children’s holiday special. Which network exec thought this was a bright idea? Looks like the Tiffany Network needs a lump of coal in its stocking this season.