Harry Reid has spent the last six weeks and a good chunk of money attempting to rebuild his image in Nevada. The result? According to a Mason-Dixon poll sponsored by the Las Vegas Review-Journal, Reid has managed to get only 38% of Nevadans to support him. In head-to-head matchups, Reid loses against both of the major Republican challengers outside the margin of error:
Just 38 percent of respondents said they had a favorable opinion of the Democratic Senate majority leader, the same percentage as in October and 1 point higher than in August.
The survey of 625 registered Nevada voters by Mason-Dixon Polling & Research suggests the promotional bombardment that Reid launched more than six weeks ago has yet to hit its target.
“I’d be worried,” said Michael Franz, an assistant professor at Bowdoin College in Brunswick, Maine, who studies political advertising. “I’d stop if I had aired ads for two or three weeks and it wasn’t moving the needle.”
According to the poll commissioned by the Review-Journal, 49 percent of respondents had an unfavorable opinion of Reid, while 13 percent were neutral.
If nothing else, Reid may want to find another ad agency. Six weeks of heavy ad rotation, and the best he can do is a 38/49 on job approval? It’s as if they’re selling cod liver oil, which actually isn’t a bad way to think of Harry Reid: unpalatable and bad medicine to boot.
For some incumbents, bad job approval numbers can be tempered with a lack of credible opposition. Unfortunately for Reid, his opponents are outscoring him. Sue Lowden beats Reid by ten points, while relative unknown Danny Tarkanian beats him by six.
Is this what Reid meant by “vaporizing” his opponents in 2010? Right now, the only one getting “vaporized” by Reid is Reid himself. And a massive ad campaign to remind Nevadans about who he is does not seem likely to change the fact that Nevadans just don’t like him.