We beat on him last week for the Orwell clusterfark so we owe him a link to his attempt to make amends. I wanted to see a groveling apology, and man, did he deliver. There hasn’t been crap-eating like this since that scene near the end of “Anchorman.”

This is an apology for the way we previously handled illegally sold copies of 1984 and other novels on Kindle. Our “solution” to the problem was stupid, thoughtless, and painfully out of line with our principles. It is wholly self-inflicted, and we deserve the criticism we’ve received. We will use the scar tissue from this painful mistake to help make better decisions going forward, ones that match our mission.

With deep apology to our customers,

Jeff Bezos
Founder & CEO

I ran it through the ObamaSpeak translator widget I designed and got this: “Let me be clear. Although I inherited this problem and therefore am not to blame, the status quo is unacceptable. As I have said time and time again, we must all learn from this teachable moment.” Poetry, baby. Exit question: Second look at the Kindle? I’m leaning back towards springing for the DX for mom’s birthday now, although I’d probably commit to a purchase right now if Amazon rolled out some technological fix to ensure they can’t manipulate books once they’ve been downloaded.