Video: Talking paper

I’m trying to think of a cool application for this and, with one exception that I’d rather not mention, I’ve drawn a total blank. Given that we’ve had touchscreens for years and are well on our way towards paper-thin digital displays, in what way is this especially useful or innovative? Even the developers make it sound lame:

“One interesting idea would be to use it on cigarette packaging, so instead of having a written message warning you of danger to your health, you would have a spoken one.”

Yeah, that’s worth the millions in funding and R&D man hours. Exit question: What exactly is this going to accomplish, aside from ensuring a whole lot more narrative work for women with sultry voices?