Video: The new iPhone ad

I’m wracking my brain to think of a reason why (a) I need this thing and (b) the boss should pay for it. In case there’s a citywide blackout, maybe? What if I’m trapped under something heavy and can’t get to the computer?

How about because it’ll add to the prestige of the site if we’re seen wielding it at blog conferences and other professional functions? The problem there is that then I’d actually be forced to attend blog conferences and professional functions. Unless I pitch it as Bryan needing an iPhone for his appearances at blog conferences and professional functions — and in that case, since he’s getting one, it’s only fair that the big A gets one too.

That’s the plan of attack, I think. Go through Bryan. Bryan’s the key.