But it’s not about politics…
But it won’t matter if it doesn’t affect their sales at the same levels
Politicizing your brand is a great way to lose half your customer base
Servicing ego rather than customers — or even employees.
Race to the exit
“Guns should not be part of the Starbucks experience.”
Make mine to go
Can we call it “Love Chicken” now?
“Who doesn’t like money?”
“Are you one of them neo-Nazis?”
Heightening the contradictions.