How to write the perfect Beto O'Rourke puff piece

it’s a shame that we have only a few more weeks to enjoy the national press’ fawning coverage of Democratic Senate candidate Beto O’Rourke. I’m not sure I want to live in a world where newsrooms aren’t publishing 2,000- to 4,000-plus-word articles every other week explaining how the “ Kennedyesque” Texas candidate’s “ energy” has Democrats hoping he’s the “ next Obama.”

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The Beto puff piece is the hot new thing in this industry, and I don’t ever want it to end. So, to keep this trend going, I’ve cobbled together a guide so anyone can write their own Beto profile ( also, check out the one the Washington Free Beacon published last month). Let’s flood the market. You don’t have to be employed by the New York Times or Esquire magazine to do it. All you need is the candidate’s name and a few choice themes. Just remember these Dos and Don’ts:

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