Like many legacy media brands, ESPN is in the throes of a digital reinvention. It has a new president — Jimmy Pitaro, the former head of Disney’s interactive media division — and a soon-to-launch OTT service. But on April 2, it will unveil a most traditional TV staple: a morning show.

Get Up!, which will air weekdays from 7 to 10 a.m., is hosted by Mike Greenberg (aka Greeny, the erstwhile partner of Mike Golic on ESPN Radio’s long-running Mike & Mike), Michelle Beadle (outspoken feminist and sports/culture observer) and Jalen Rose (NBA journeyman turned sports media star). Its executive producer, Bill Wolff, returned to ESPN in 2017 after stints with the likes of Rachel Maddow and The View.

It’s a big, costly swing for the network, including leasing a 21,000-square-foot studio and office complex in Manhattan’s South Street Seaport and nearly $15 million in talent salaries ($6.5 million for Greenberg, 50; $5 million for Beadle, 42; and $3 million for Rose, 45, sources say). Greenberg has worked with Rose on various ESPN platforms but never with Beadle, who returned to the network in 2014 after less than two years at NBC.