The steep cost of cheap speech

At this shank end of a summer that a calmer America someday will remember with embarrassment, you must remember this: In the population of 325 million, a small sliver crouches on the wilder shores of politics, another sliver lives in the dark forest of mental disorder, and there is a substantial overlap between these slivers. At most moments, 312 million are not listening to excitable broadcasters making mountains of significance out of molehills of political effluvia.

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Still, after a season of dangerous talk about responding to idiotic talk by abridging First Amendment protections, Americans should consider how, if at all, to respond to “cheap speech.” That phrase was coined 22 years ago by Eugene Volokh of UCLA Law School. Writing in the Yale Law Journal (“Cheap Speech and What It Will Do”) at the dawn of the Internet, he said that new information technologies were about to “dramatically reduce the costs of distributing speech,” and that this would produce a “much more democratic and diverse” social environment. Power would drain from “intermediaries” (publishers, book- and music-store owners, etc.), but this might take a toll on “social and cultural cohesion.”

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