“Don’t get screwed by Obamacare,” shouts a billboard in Dallas. “Find a Sugar Daddy.”

SeekingArrangement.com—a dating website that promises to link singles to “sugar daddies” and “sugar mommies” with financial means—launched a marketing campaign on Nov. 1 promoting the site as a place for young women burdened by new health insurance costs to find a benefactor…

The website’s first billboard appeared in Dallas last week, with another set to go up in Pittsburgh. A third will likely appear in a Western city such as Phoenix.

“We tried to put up a billboard in D.C. but we got turned down,” said founder and CEO Brandon Wade. “I guess we’re too close to Obama or something.”