The Mexican government announced over the weekend a proposal to tax soft drinks in an effort to fight the country’s obesity epidemic. President Enrique Peña Nieto wants Mexicans to pay an extra peso (about 8 U.S. cents) for every liter of sweetened drinks.
The move is among a slew of actions Peña Nieto has taken in recent months to combat Mexico’s growing obesity epidemic. Some of the government’s initiatives, including a subway advertising campaign in Mexico City, have been partially funded by Bloomberg’s personal charity, Bloomberg Philanthropies. The subway ads warn of the dangers of drinking too much soda — such as developing diabetes.
Mexico has recently surpassed the United States as the nation with the most obesity. Now 32.8 percent of Mexicans are obese, compared to 31.8 percent of people in the U.S., according to a United Nations report.