One of the Republican Party’s most prominent female donors is striking out on her own in an effort to steer more of the GOP’s ample financial resources to conservative women running for office.

Pennsylvania energy executive Christine Toretti, who served as the finance co-chair of the Republican National Committee in 2012, told POLITICO she will head up a super PAC dubbed Women Lead. The organization aims to drum up contributions from other deep-pocketed Republican women, and use them to promote women running across the country in 2014 and beyond.

A longtime member of the RNC who has donated some $600,000 to Republican candidates and committees over the years according to the Federal Election Commission, Toretti said she came away from the 2012 election convinced that female donors needed a stronger role in intra-party Republican politics.