But instead of taking such ideas to heart and questioning why this is the case, too many in the press respond indignantly and claim that commitments to fairness and accuracy will suffice. They’re important, but not enough. A 2013 study by the University of the Sunshine Coast found that “more than half (51%) describe themselves as holding left-of-centre political views, compared with only 12.9% who consider themselves right-of-centre”, and over 40% of ABC journalists who answered the study (only 34 people; yes, hardly representative of anything) claimed to be Greens voters. But after the predictable indignation in Rupert Murdoch’s Australian – radical communists and Islamists are running your ABC, people! – the debate died.
Here was a perfect opportunity for journalists to acknowledge their massive deficit of faith amongst the public, and find ways to address it. In an age where our media is dominated by talk shows, and where punditry is cheap to produce in a period of reduced media budgets, it’s time for commentators and reporters to more clearly reveal bias and voting intentions.
I’ve long argued that by doing this, journalists would follow the strict rules of transparency they only sometimes demand from others. They are humans like everybody else, not exactly a shocking revelation, with experiences and perspectives that shape their world view. Their influence over public debates is massive, almost incomparable to any other profession, and yet we know so very little about them. Why they vote Liberal, Labor, Greens, Wikileaks or another minor party says something important about a person with the ability to influence and question the political cycle.